For the preproduction research for the DVD menu I looked at similar and existing products. I gathered examples of DVD menus of the horror genre and other horror films that I then annotated on power point.
Annotations;
* Includes a lot of close ups, focusing on the actors faces to show all expressions closely.
* Low angles camera shot, making the supposed killer seem bigger than the victim, this also shows how the killer has the upperhand over the victim and also the victims inferiority in stance to the killer.
*Film tagline 'Get ready to get wasted' has a double meaning. It can mean to get wasted as in getting high/drunk or it can be seen as a suttle hint at being killed.
* The film poster sticks to using dark colours; black, dark browns, white, this helps to show the genre of the film to be horror. It also uses images from the film that grab the audiences attention, making them think about what could be happening to the characters in the film at the time.
Annotations; * Paranormal activity is filmed in a cctv/self recording style (similar to The Blair Witch Project). The scenes are often in darkness, shadows on the walls etc, this adds to the tense and psychological build up of the film as it goes on. The not knowing whats out there.
* All of the camera shots are either from a handheld camera or a stationary camera. Making to it to be like a home movie which helps to build the tense atmosphere as it makes the movie seem more real to life than it is.
* Most of the camera shots are of a long distance where you can see the full profile of the character or a close uup of the character when the camera is being held by hand.
Annotations;
* Uses a lot of dark colours, set at night so everything is darkened, things become harder to see, more places to hide/emerge from.
*The strangers uses a lot over the shoulder shots, where the 'killer' is often seen behind the victim, but the victim does not know this yet. By doing this the audience becomes agitated and tense as they know whats coming yet the victim doesn't.
* Based on a true story, although this could mean only the names of the characters or the location is real, this still builds up to the suspense of the film as the audience are always thinking that this already happened to someone.
Friday the 13th: The menu for Friday the 13th, like the grudge, uses the colour of red, white/silver and black, with the silver relating to the silver blade of a knife. It uses layered images with the background of the menu showing a scenery of woods with a moon emerging from behind the trees whilst a figure is placed on top of the scenery with a silver glow like shadow, making the figure stand out. The text used on the menu is again like the grudge in white and kept simple with the highlighter being a red line appears underneath the sub menu selections when selecting a choice.
The Grudge 3: The Grudge 3 DVD menu is kept simple. It uses one main image from the film and then is accompanied by the movie title and sub menus. It sticks to the colours of black, white and red, using the red to make the title and the eye of the girl, in which a screaming face is reflected, stand out. These are also the first two things you notice when seeing the menu. The text used is simple and kept plain in white while the highlighter of the menu (The small eyes that appears beside the sub menu) is yellow, making your selection clear.