My pack shot:

I created the pack shot for my version of my groups 30 Second diet coke ad on Adobe Photoshop. It didn't take me long to create once I knew what I wanted it to look like. To create the pack shot I downloaded a font called 'loki coke' which I also used to create the large red ribbon/swirl that goes behind the can of Diet coke as a full stop in that font created the small ribbon/swirl.

For the slogan of the pack shot I decided to use 'You know you love it' as the concept of my groups advert is that everyone loves diet coke even if they don't admit they do or say they don't like it. When thinking of a slogan I also came up with, 'Live. Love. Light' and 'The lighter way of life'.