TV Advert: My Idea

For my TV advert I decided to chose Diet Coke. I chose this brand as it’s something I drink myself and have some knowledge of. After doing some research into the brand I looked at their current target audience and the previous adverts they had for the brand. Diet coke is mostly drank by women and so their adverts usually cater towards a female audience considering this I thought that it would be a good idea to have a Diet coke ad targeted at men, this would be a great way to attract male consumers and increase the brands appeal.

My idea:

As my advert is going to be targeted at men I thought it would be a good idea to base it around a typical Sunday afternoon, watching the football and relaxing at home. The main character in the advert will go on a journey to buy a can of diet coke when he realises there is nothing to drink in his fridge. When he finally gets home from the shop with his can of Diet coke and sits down to finally watch the football match his girlfriend comes in and steals his can of Diet coke. The advert will mostly include quick successions of shots to make the advert feel more dramatic then it is, filming in the style of a Guy Ritchie movie where some of the shots are in quick succession with sounds enhanced.

Justifying our idea:

In our group meeting we looked at four different ideas for four different brands of products. We looked at ideas for Sure deodorant, KitKat, Diet Coke and an IPhone for a mobile phone  product.

The first idea we looked at was for Sure deodorant. The concept of the idea was that to be the best you need to use the best with the ad revolving around a football match that had ended badly. The idea had a good concept and fit well with the current ads for Sure deodorant. The weather at this time would also be  suitable for the gloomy feel of the advert however it would be a problem if it rained as equipment would get wet and shots would be blurred. We would also need quite a few extras for the advert and organizing time and places would have been difficult if the times people were available to film contrasted with each other.

The second idea we looked at was for a mobile phone, the IPhone. The concept of the idea was that you could plan everything needed for a date from the restaurant to travel arrangements just by using the apps on the IPhone. The idea had a good concept and fit with the current run of IPhone ads (white background, close up of IPhone) however as the set up is used in the majority of adverts for the IPhone, it lacked creativity. The advert would have been easy to film as a white background would have been all that was needed to film the ad along with someone demonstrating the different apps to use.

The third idea we looked at was for KitKat, the concept being that a having a KitKat can brighten up a bad day. The idea for the ad was relatable as after having a bad day all you want is one of your comforts which may be a certain food or drink. The advert would be easy to film as it would involve one location however filming in a public place may be a problem as not everyone may be comfortable with being on film even if only for a short while, we also felt that some people may stare at the camera or stop to watch what we were filming which would be distracting.

After considering the pros and cons of each idea we finally decided on using the idea for a Diet Coke advert. The concept for the ad is of a man going on a journey to buy a can of diet coke when he realises there is none left in the house, to make matters worse he only has fifteen minutes until the football match he’s desperate to watch on TV kicks offs. After being able to finally buy a can of coke and making  it home in time the can then gets stolen off of him by his girlfriend. We then find out at the end of the ad that his football team that was playing lost their match. This idea for Diet Coke was originally thought of by me after I researched into the Diet Coke brand and looked at previous adverts for the brand. By looking at the previous adverts I noticed that a majority if not all of Diet Coke adverts were mainly targeted at women as women drink considerably more Diet Coke then men, with this in mind I thought of an idea that would  attract a male audience as they can relate to it. The idea works well as it would be easy to film as there are only two locations to film in, however finding a location may be difficult as we need to find someone who is willing to let us borrow their living room for a couple of hours to shoot the main  scenes. We will also need to ask permission from a shop owner before being able to film inside their shop. Another thing we need to consider is the lighting as it may be too dark in the living room to get the shot we need.