TV Advert;; Skills Profile

Skills Profile:

Before doing this project I had no knowledge of Adobe Premiere and had never filmed anything of my own however during the process of making the advert I learned a lot about adobe premiere, like how to import files, how to shorten and lengthen clips and also how to add audio and make that audio fade in or out. I also learned how to add video effects to the footage for example fading in and out of different shots, or using a cross dissolve as the shots changed.  Another thing I learned was how to change the hue of shots and how to add contrast amongst other things.

Using Photoshop to create the pack shot for my advert was quite simple as I already have some experience of Photoshop from when we created our own DVD menus previously.  When I was making the pack shot I didn’t really learn anything new that I could use but I already knew how to change the size of an image and how to drag and paste an image onto a canvas. I also know how to change the hue/ saturation, contrast and also how to turn an image into a black and white effect. I already knew what colour settings to use as CMYK  is used for anything that is being printed and RGB for anything web related. I also know how to use layers to create different effects in whatever I am making and also how to organise these layers into folders to make everything I’ve done clear to find and quick to edit. Another thing I learned whilst making our DVD menus was how to create buttons and by using different codex for buttons and rollover effects.

Before this project I had never used a camera to film anything at all apart from using the camera on my phone to film a few home videos of friends and family. After doing this project I now know how to use a tripod and a camera and how to steady the camera whilst on the tripod so that if the tripod is on uneven land you can line up the camera so that it evens out the shot you need. I also learned a lot about different camera angles for e.g  a close up being used to show a characters face and  extreme close up to focus on one particular feature on someones face or a particular object. I also learnt a lot about how lighting can effect filming whether the lighting where your filming makes the shots too dark or if its too bright some glare may show up.