TV Advert: Pre-Production

Completed work:

• Proposal - Everyone
• Treatment - Me
• Storyboard - Me
• Script - Me
• Shooting script - Me
• Techniques - Jonty Truin
• Budget - Jonty Truin
• Contingency plan - Me
• Content analysis - Content analysis
• Client & Audience needs - Lee Webber
• Legal & ethical issues - Lee Webber
• Minutes - Me

Need to be done:

• Risk assessment
• Call sheet
• Shooting schedule

Today I finished working on the shooting script, I worked out all the shoots that were needed for the advert and marked them onto the shooting script.
To help me with this I referred back to the storyboard I made to help me with the number of shots needed.

Research into Diet Coke:

Diet coke has a silver, red and black packaging with it’s well known ‘coke’ name in red whilst the ‘diet’ is in the brands traditional script and black in colour. It is a sugar free soft drink that has only 0.5 calories and 0.01g of salt. It first went on sale in the USA in 1982 and came to the UK the year after. It has become the largest selling low calorie soft drink in America and is also available in a wide range of flavours including, diet coke lime, diet coke cherry, caffeine free diet coke, diet coke vanilla and more although they are not all available in some countries.

Countries that have Diet Coke:

·         USA

·         UK

·         Europe

·         Canada

·         India

·         Mexico, Central, South America and the Caribbean

·         Brazil

·         Japan

·         Southeast Asia

·         Australia.

Within a year Diet Coke became the largest selling low calorie soft drink in America in 1983. It was originally created to be a patent medicine by John Pemberton, a pharmacist, it was then bought out by Asa Griggs Candler with it’s main headquarters being in Atlanta, Georgia.

http://en.wikipedia.org/wiki/Diet_Coke

The brand offers ‘rewards’ and freebies with every diet coke bottle and packs of canned diet coke. A code is written on the bottle or on the cardboard packaging of the canned cokes, this code can then be used to win items, trips and various other things on  http://www.cokezone.co.uk/home/catalogue/category/Diet+Coke

Did you know fact on the coca cola website about diet coke reads;; Did you know? More females drink diet coke everyday than any other soft drinks brand

Diet coke is in partnership with ‘The Heart Truth’ Campaign, which is a national awareness campaign with a goal of better heart health for women.

http://www.coca-cola.co.uk/brands/category/diet-coke.html

Diet coke ads are often aimed at woman, they often revolve around females in the workplace with the most recent being of female puppets dancing to the song ‘She’s a maniac’.